Heinz Vegan Mayo And Salad Cream The new condiments retail at £2.80 per bottle - Media Credit: Edited by PBN

Heinz Launches Vegan Mayo And Salad Cream – Hints At New Plant-Based Food Range

'We are working through a few ideas at the moment and we are excited about the possibilities in the plant-based arena'

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1 Minutes Read

Food giant Heinz has launched vegan alternatives to its iconic mayonnaise and salad cream.

The egg-free condiments are already available in England from supermarket giant Tesco, retailing at £2.80 a bottle. 

‘A lot of research’

Speaking to Checkout, Head of Ireland, Kraft Heinz David Adams said: “Veganism is a trend that we are seeing across the board in so many grocery retail categories and it is being driven by vegans, but also by flexitarians who want to eat less meat and have a more balanced diet.

“These consumers are looking for a broader range of food and for more excitement in categories. Our range of vegan mayonnaise and salad cream will be launched in Ireland in January 2021. 

“A lot of research went into the development of that range because we had to maintain the same product taste and we are proud that we have managed to do that.”

‘A new plant-based range’

The brand also aims to have 85 percent of its products compliant with global nutrition guidelines by 2025 – and says plant-based is the ‘next step’ for achieving this target.

“Beans are already a vegan product, so we are looking to take beans as a base for a new plant-based range,” Adams added. 

“We are working through a few ideas at the moment and we are excited about the possibilities in the plant-based arena.”

Plant Based News has contacted Heinz for comment 

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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pirh
1 year ago

What… is salad cream O_o

nikas
nikas
1 year ago
Reply to  pirh

salad cream is same as mayo but uses more vinegar than oil, whereas mayo is the opposite

Callum Green
Callum Green
1 year ago
Reply to  pirh

The clue is in the name!

It’s basically a slightly tangy mayonnaise. I think the ingredients are virtually identical, salad cream just has more vinegar.

Stephen
Stephen
1 year ago

I feel that this is a shameful attempt by Heinz to get some publicity by exploiting the popularity of veganism. The reality is that vegan mayonnaise is not new; other companies have been making it for years. If Heinz was genuinely interested in veganism: 1. they would have done this years ago, and 2. they would be making some new and innovative products, not just copying what their competitors have been making for years. Let’s not forget that Heinz added honey to its low sugar baked beans and lacked the integrity to tell anyone. Heinz hid it in the ingredients by calling it “natural flavouring” rather than “honey”.

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