Greggs experiences vegan sausage roll shortage Branches across London sold out of the product early this week - Media Credit: Adobe. Do not use without permission.

Greggs Warns Of Vegan Sausage Roll Shortage In Christmas Supply Chain Crisis

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1 Minutes Read

UK bakery chain Greggs has warned that a vegan sausage roll shortage is on the horizon this winter. It’s due to ongoing supply chain issues.

Rising shortages have been linked to Brexit, panic buying, and hiking heating prices across the country.

Greggs vegan sausage roll shortages

The company said it is experiencing “temporary interruptions” to some of its products, and that its iconic vegan sausage is among those affected.

According to Reuters, outlets across Twickenham, Richmond, and Earls Court in London ran out of the vegan baked good within the first half of this week.

A spokesperson said: “Some shops may not have them or may not have them throughout the day. It varies.”

It comes a month after CEO Roger Whiteside spoke out about the widespread staffing supply issues. Despite this, he pledged the brand would not run out of the beloved sausage rolls, the news outlet claims.

The product was launched in January 2019. Within weeks, it sold out on shelves up and down the country and has even been credited for leading a spike in sales and shares.

At the time, Whiteside revealed he was “surprised” at the surge in popularity. It would soon become the fastest-selling new product the company had launched for six years.

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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