Reading Time: < 1 minute Ginsters' new vegan peppered steak slice.
Reading Time: < 1 minute

Ginsters is launching a vegan version of its peppered steak slice – saying that ‘consumers want to try meat-free‘.

The pastry giant has partnered meat-free behemoth Quorn to make the new savory dish, which features marinated Quorn pieces, onions, and potatoes, in a peppercorn sauce which replaces dairy with coconut milk.

It is the third time the companies have collaborated: they have also created vegan sausage rolls and Cornish pasties, which are available in stores now.

‘Consumers want to try meat-free’

Speaking about the launch to leading food outlet The Grocer, Ginsters MD Kieran Hemsworth said: “We want to set out a blueprint for innovation and growth within chilled savory pastry.

“Consumers want to try meat-free and are more inspired to do so with a flavor they know and love.”

Ginsters’ Peppered Vegan Slice will launch in stores on October 12 costing £1.70.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.