Ginsters' new vegan peppered steak slice. - Media Credit:

Pastry Giant Ginsters Launches Vegan Steak Slice As Brits ‘Want Meat-Free’ Options

Ginsters, famous for its savory pastries, is expanding its vegan range saying customers want meat-free options.

By

1 Minutes Read

Ginsters is launching a vegan version of its peppered steak slice – saying that ‘consumers want to try meat-free‘.

The pastry giant has partnered meat-free behemoth Quorn to make the new savory dish, which features marinated Quorn pieces, onions, and potatoes, in a peppercorn sauce which replaces dairy with coconut milk.

It is the third time the companies have collaborated: they have also created vegan sausage rolls and Cornish pasties, which are available in stores now.

‘Consumers want to try meat-free’

Speaking about the launch to leading food outlet The Grocer, Ginsters MD Kieran Hemsworth said: “We want to set out a blueprint for innovation and growth within chilled savory pastry.

“Consumers want to try meat-free and are more inspired to do so with a flavor they know and love.”

Ginsters’ Peppered Vegan Slice will launch in stores on October 12 costing £1.70.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active