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Some 42 percent of Germans have deliberately ditched meat or reduced how much they eat, the Guardian reports.

The outlet cites research published in the scientific journal Foods.

It shows that ‘out-and-proud omnivores (those who eat meat without any restrictions) are a minority’ in the country. Furthermore, it is for the first time.

‘Quite profound’

The 42 percent includes not only vegans, vegetarians, pescatarians, but also flexitarians. Reasons for reducing or ditching meat included environmental and animal welfare concerns.

Bath University psychologist Christopher Bryant, who worked on the study, said: “The social implications [of the German numbers] here are potentially quite profound.

“The view that being a carnivore is ‘normal’ is part of the lay moral reasoning for continuing to eat meat.”

He added that when meat replacements become cheaper and tastier, more people are likely to reject the idea that being a carnivore is ‘normal’.

Germans and veganism

A recent list by Chef’s Pencil says most people consider Germany vegan-friendly. It ranked it sixth in a list of the world’s top 10 vegan-friendliest countries.

Meat products are traditionally very popular in with Germans. But according to Chef’s Pencil, Google Trends data showed that countries whose cuisine traditionally is greatly meat- and dairy-based are seeing a big rise in veganism.

This, it concluded, means that ‘veganism is stronger than ever’.

The organization added that searches for vegan recipes skyrocketed during lockdown. They continue to go strong – even though lockdown has come to an end in most parts of the world and many restaurants have re-opened.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.