Domino's Describes Response To Vegan Pizzas As 'Very Encouraging'

Domino’s Describes Response To Vegan Pizzas As ‘Very Encouraging’ As Sales Surge

The pizza chain says it is 'delighted' with the launch of its new vegan-friendly pizzas, which debuted nationally last month


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Domino's vegan pizzas and garlic and herb dip Domino's launched vegan pizza in the U.K earlier this year - Media Credit: Supplied
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Domino’s has described customers’ response to its vegan pizzas as ‘very encouraging’ – as its sales surged by nearly 19 percent in the third quarter of the year.

The pizza chain launched two vegan pizzas in its 1,200 U.K and R.O.I outlets last month, following a ‘highly successful’ trial in 46 stores earlier this year.

Vegan pizza

The two pies include the Vegan Margherita featuring tomato sauce, Domino’s vegan cheese alternative, and diced tomatoes alongside Domino’s unique herb blend.

The Vegan Vegi Supreme includes a range of vegetables including mushrooms, sweetcorn, onions, green and red peppers. In addition, Domino’s has created a vegan version of its Garlic & Herb dip.

‘Very encouraging’

In its Q3 trading statement, Domino’s said: “We were delighted to launch our new vegan-friendly pizzas nationally in September…

“This launch follows over a year of development to ensure the freshly made vegan dough replicates the unmistakable Domino’s taste millions of fans know and love, together with Domino’s very own vegan cheese alternative. 

“Customer response to our new vegan pizzas has been very encouraging.”

‘Ours tastes the best’

In a statement sent to Plant Based News, Melanie Howe, legume legend at Domino’s said: “Domino’s may not be the first, but following fantastic feedback from our recent trial, we’re confident ours tastes the best. 

“Our pizza chefs have been tucked away in test kitchens perfecting the recipe to ensure our vegan-friendly range recreates the unique magic of Domino’s famous original dough.”

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