Dairy Firm Unveils Plant-Based Products On Germany's Next Top Model
German dairy firm, Bauer is partnering with Germany's Next Top Model to promote its new vegan range Bauer will promote its new vegan range on Germany's Next Top Model this year. - Media Credit: Adobe. Do not use without permission.

Dairy Company Announces Plant-Based Range And Sponsorship Of Germany’s Next Top Model

By

2 Minutes Read

Bauer, a traditional German dairy manufacturer, has announced the launch of a plant-based range this year – as well as a sponsorship deal with Germany’s Next Top Model.

Bauer’s vegan range

The GrünKraft Pur Plant Pleanzlich range includes a plant-based yogurt made from Bavarian oats, as well as vegan cheese.

Flavors of the yogurt include peach and passionfruit, blueberry, strawberry, and cherry.

The vegan cheese alternative, Farmers Disc, is made using olive oil. It comes in three different flavors: Pure, Chives, and Tomato-Olive.

Germany’s Next Top Model

Baur is the official partner of Germany’s Next Top Model this year, which is now in its 16th season.

The company announced the news on social media: ‘We are already very excited with our brand new products from GrünKraft Pur Plant Pleanzlick which will soon be available for you too.”

Germany’s Next Top Model will focus on the plant-based range to promote a healthy and balanced diet and reach Bauer’s target audience, Vegconomist reported.

Bauer’s Managing Director told the news outlet: “As a wide-reaching TV event, Germany’s Next Top Model offers the perfect platform for our new and versatile plant-based range. This not only increases visibility but also reaches one of our main target groups.”

The three vegan cheese flavors: Pure, Chive, and Tomato-Olive

Veganism in Germany

A poll found the number of vegans in Germany had doubled in four years – stretching to around 2.6 million people.

Moving towards better treatment of animals, the German government approved a draft law banning the culling of male chicks earlier this month.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.

heading/author

The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

More by Emily Baker iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]  
buttons/scroll-to-top/scroll-to-top-small-active
0
Would love your thoughts, please comment.x
()
x