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Fast-food giant Burger King has expanded its plant-based offerings in Japan, adding the soy-based Whopper to menus in some of its restaurants.
But vegan customers in the country will only have access to the burgers for a ‘limited time’, and in ‘limited quantities’, the company has claimed.
The launch kicked off on Friday, December 11.
Development
Burger King claims the vegan patty is created using a ‘unique open flame’ method to create a smokey flavor.
The company added: “Burger King has spent nearly two years developing a burger with a 100% plant-based patty.
“Now, we are proud to present the Plant-Based Whopper. The new Plant-Based Whopper is a 100% plant-based patty, grilled over an open flame, layered with pickles, fresh lettuce, tomato, and onion, finished with ketchup and creamy mayonnaise, and served on a toasted sesame bun.”
Global expansion
Burger King recently expanded the Whopper to its Mexican outlets as a permanent fixture.
It follows the fast-food chain’s further global expansion in Switzerland, Germany, The Philippines, and New Zealand.
The company came under fire earlier this year when a watchdog found an advertising campaign for the Rebel Whopper to be ‘misleading’.
