Reading Time: < 1 minute Future Farm launches plant-based meat alternatives across Sainsbury's stores for Veganuary Credit: Instagram
Reading Time: < 1 minute

Meat-brand Future Farm has announced the launch of a range of meat-alternatives in Sainsbury’s stores across the UK today.

The Brazilian brand unveiled its Future Burger, Future Meatball, Future Sausage, and Future Mince. All products are made from soy, chickpeas, green peas, and beetroot and are free from GMO and gluten.

Veganuary announced the news on social media and described Future Farm as ‘Brazil’s most popular plant-based meat’.

Future Farm unveils new products in Sainsbury’s

Better for the environment

Future Farm claims to provide the same ‘experience’ as eating meat, only ‘without suffering, and with much less environmental impact’ – adding that the Future Burger even bleeds like meat.

The brand will join a plethora of other meat alternatives already available from Sainsbury’s, including THIS plant-based bacon and its own Plant Pioneers range launched last January.

Growing popularity

The supermarket giant recorded a 65 percent increase in sales of plant-based products in 2019. Furthermore, in its Future of Food report, Sainsbury’s predicts vegans and vegetarians making up a quarter of British people by 2025.

You can learn more about Future Farm here

Emily Baker

Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.