Chocolate giant Cadbury is causing a stir after it was found that a popular product under the Bournville brand is no longer vegan.
After the news circled on social media, a frenzy ensued. Moreover, many questioned why Skimmed Milk Powder was now listed as an ingredient.
Whilst Bournville has been considered ‘accidentally vegan’ since its launch, Vegan Food UK announced yesterday that its Giant Buttons are no longer vegan-friendly.
This is because now, milk is an active ingredient.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
‘This is really sad times as we all know the cruelty to cows in using dairy in anything’, the organization wrote.
One user branded the move a ‘very poor’ decision both in terms of ethics and marketing. Another said it was ‘disappointing’.
Currently, Cadbury’s Bournville Dark Chocolate bars remain free from dairy. However, all the brand’s products carry the allergy advice warning that they are not suitable for anyone who is allergic to milk.
One of its competitors unveiled a vegan version of one of its most popular products in the UK this year.
The Swiss conglomerate Nestlé’s vegan KitKat is now available nationwide.
However, it’s currently unclear whether Cadbury plans to follow in its footsteps and release a vegan version of its Giant Buttons in the future.
PBN has contacted Cadbury for comment