Black-Owned Plant-Based Food Truck Is Launched By Students Amidst Pandemic


2 Minutes Read

Black-owned business The Beet Box was opened by two students during the pandemic last year. Beet Box owners Gwyneth Yvonne and Randon Moore opened the truck amidst the outbreak of COVID-19 last year. - Media Credit: Instagram

Two college students opened their own plant-based food truck in the US amidst the aftermath of the COVID-19 pandemic.

The Beet Box opened in Cattle Country, Oklahoma last year. Upon leaving college, owners Randon Moore and Gwyneth Yvonne started the business to provide more vegan options in the area.

The food truck’s plant-based offerings

The Beet Box’s menu features plant-based versions of Mid-Western classics. Items including Chickless Sandwiches with vegan bacon ranch dressing or maple sriracha.

Also on the menu are Coconut Shrimp Tacos and Vegan Lobster Rolls, as well as home-made cakes. Additionally, the team serves plant-based desserts in mason jars.

All the food is made from scratch and served in an eclectic truck that travels to locations around the county.

Expansion plans

Randon and Gwyneth recently pitched to the hit Emmy-nominated show, Shark Tank, in the hope of securing investment.

They have already set their sights on growing the business, and hope to open more food trucks in the future.

“There is great success in the vegan community and there are so many opportunities. (…) We know the struggle of not having a vegan option to turn to living in smaller towns. The community of Stillwater has embraced us by showing us love and support and we truly appreciate them!”, the pair told VegNews.

The Beet Box’s instagram

The Beet Box Truck’s vegan journey

Randon and Gwyneth discovered veganism in different ways.

For Gwyneth, it was watching the popular vegan documentary, Cowspiracy that swayed her.

Randon was diagnosed with a condition that forced him to give up his sporting dreams. However, upon adopting a plant-based diet, he said his health has improved.

For more information, visit The Beet Box website.

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