Ben & Jerry’s is launching a vegan Americone Dream ice cream inspired by celebrity TV host Stephen Colbert.
The dairy-free product features vanilla ice cream with ‘fudge-covered waffle cone pieces and a caramel swirl’.
Moreover, the new Ben & Jerry’s ice cream retails between $4.39-$5.99 per pint and is available nationwide in the US.
“The vegan nondairy Americone Dream is here!” Colbert told his 19.3 million Twitter followers.
“Use [the hashtag] ‘InsideScoopWithStephen’ to ask me questions about my ice cream, The Americone Dream Fund’s charitable efforts, or anything vegan-related that’s on your mind.
“Fun fact: the container is vegan, too. But I wouldn’t recommend eating it.”
Vegan Ben & Jerry’s
Last month, Ben & Jerry’s veganized its iconic Phish Food ice cream. Moreover, it recently launched a vegan Karamel Sutra Core in the US.
Speaking about the demand for non-dairy ice creams, CEO Matthew McCarthy said: “As a company that has a cow on the package, we’ve been associated with our Vermont farmers for decades now.
“But, our fans want all kinds of different ways to get Ben and Jerry’s euphoric flavors. And that includes dairy but also includes vegan or non-dairy flavors, which we started, really, developing a few years ago…
“The more we released, the more fans said – for whatever reason, dietary restrictions, choices, awareness about the carbon footprint of the food choices our fans make – they just kept asking for more flavors.”
Vegan ice cream market
The releases come as demand for non-dairy ice cream continues to soar. Researchers predict the market will exceed $805 million by 2027.
According to a report from Data Bridge, the industry will grow at a rate of 10.30 percent in the forecast period 2020-2027.
It cites increasing occurrences of lactose intolerance and milk-related allergies, as well as rising plant milk production as main drivers for the growth.