Ben & Jerry’s has released a new vegan ice cream flavor with the climate in mind across the UK. To combine with the release, the company is urging customers to sign a declaration calling the government to step up its response to the climate crisis.
Veganuary reward
The dairy-free flavor is a combination of coconut ice cream with chunks of chocolate and a cookie swirl.
It is a reward for those who participated in Veganuary this month and was created in solidarity with reducing the impact of climate change.
Vegan ice cream to help the planet
In coalition with the new flavor, Ben & Jerry’s teamed up with lobby group, The Climate Coalition.
The company urges customers to sign the declaration calling on British prime minister Boris Johnson to ‘lead the UK towards a healthier, greener, fairer future’.
The call focuses on protecting green spaces and boosting clean energy. If successful, it is hoped the call will help the UK reach net-zero emission goals.
Via its website, the company stated: “We need a resilient recovery, we need a clean energy revolution. We need jobs, housing, and transport which are fit for the future.
“We need to ensure those most vulnerable to the impact of climate change are supported, we need to ensure this recovery keeps global warming in check.”
Save Our Swirled NOW
The flavor, Save Our Swirled NOW, is available from supermarkets across the UK.
It is retailed at £5.49 a tub.
The flavor adds to the current collection of vegan ice creams Ben & Jerry’s has released recently, including its Cinnamon Bun cookie dough bites in the US.
Last September, the company unveiled new Cinnamon Bun cookie dough bites in the US.
You can sign the declaration online.
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What if the UK government were to turn around and require companies like Ben & Jerry’s to transition their existing dairy products to non-dairy or to limit the sale of dairy products in the UK?
Why doesn’t Ben & Jerry’s go ahead and do that without the government making promises and pledges?
If McDonalds were to pull this same publicity stunt, would as many people believe them?
My thoughts exactly. The highest of hypocrisy because they are the problem, along with the people who buy animal products.
Not to mention that Ben & Jerry’s is owned by Unilever, a multinational that I would not call climate and/or animal friendly
Unilever is still leveraging that sweet, honest, downhome street cred that was fostered for so long by Ben & Jerry, who I believe were actually Deadhead hippies originally …they will burn it up quickly, as we see here, but that is the corporate mindset…everything is an asset to be spent strategically.
Don’t you hate when big corporations insult your intelligence as much as this little campaign here? It is disgusting. You can’t have it both ways, profiting off of climate change and fighting it at the same time.
I agree with you on this.
Ice cream is bad in most of its forms including Vegan. We have pushed to eco system to a point where we must stop producing or degrowth which best could be done by stop producing all the unneccesry stuff. Ice cream is definitely not a necessity!
vegan ice cream is just frozen, sweetened soy or oat milk…you don’t use soy milk? you don’t eat oats? saying that is bad is like saying “food is bad”….you gotta eat something to live.
Ice cream, has cream in it.. Call it frozen dessert and be honest. With God farming practices there’s nothing wrong with dairy farming .
I hope that this blatant hypocrisy is their way of broadcasting to the shareholders and world that “we are going all-vegan” otherwise it makes them look like buffoons, since Ben & Jerry have directly and knowingly caused a sh!tload of methane to be released and still do so now…..
There are many times I find the label VEGAN on foods erroneously. Is the chocolate in this vegan? I bought a VEGAN cereal which contains honey! Where in the world is this made USA? Flown to UK ? Green?