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Ben & Jerry’s has added a new flavor of vegan ice cream to its permanent non-dairy line.
The brand has partnered with former NFL star and activist Colin Kaepernick to launch its ‘Change the Whirled’ ice cream – which features a caramel sunflower butter base with fudge chips, graham cracker swirls, and chocolate chip cookies.
‘Systemic oppression’
Ben & Jerry’s says the partnership is to celebrate Kaepernick’s ‘courage work to confront systemic oppression and stop police violence’ against the Black community.
This follows Kaepernick’s decision to kneel during the National Anthem back in 2016 during a football match, to bring light on police brutality and racism in the US.
A portion of the ice cream sales will go to Know Your Rights – an organization that aims to ‘advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders’.
‘Challenging the anti-Black roots of policing’
In an online statement, Kaepernick said he was ‘honored’ to collaborate with the ice cream giant.
He added: “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities.
“My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”
