Applewood Vegan Slices
Reading Time: 2 minutes The Applewood Vegan Slices are finalists in a major competition
Reading Time: 2 minutes

Applewood Vegan cheese slices are a finalist in the highly prestigious Grocer Awards.

The cheese, from dairy giant Norseland, debuted in The Grocer New Product Awards 2020’s Dairy-Free Category.

Applewood Vegan awards

The block version of the cheese has been hugely commercially successful: it launched in Asda stores last October. It then went on to sell out in 40 percent of stockists on the day of its release.

Accordingly, it has also been a critical success: the latest honor follows a slew of awards for the brand’s block form of the vegan cheese.

These include The Gold award at the FreeFrom Food Awards 2020. In addition, it has scooped Best Vegan Cheese in the 2019 PETA Awards, Best Vegan Cheese in the 2019 Vegan Food UK Awards, and Best Vegan Cheese For Melting in the Vegan Cheese Co. 2019 Awards.

Dairy-free

Lisa Harrison is senior brand manager for Applewood Vegan. In a statement sent to PBN, she said: “The Grocer New Product Awards are highly respected in the industry. As a result, we are over the moon to be a finalist in the Dairy-Free Category in these awards.

“This recognition for the slices is the icing on the cake for a very successful year for Applewood Vegan, which has proved very popular with vegans, vegetarians, and flexitarians, who are looking for tasty and healthier alternatives to dairy products.”

Harrison said not only do consumers want taste, but also convenience.

She said: “Convenience has proved vital for consumers in recent months as more of the population works from home and have the majority of their meals at home.”

She then added that the ‘slices offer exactly that, especially with people looking for lunch-time sandwiches and toastie options’.

Applewood Vegan grated

She added: “Applewood Vegan has the magic formula for a plant-based cheese that is tasty and melts well like its dairy cheese counterparts.

“We are therefore thrilled that this is being recognized in such prestigious awards.”

She then added that readers should ‘watch this space’ for ‘any news about the latest innovation, a grated version’.

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.