Applewood Vegan Cheese Named Finalist In Prestigious 'Grocer Awards'

Applewood Vegan cheese slices are a finalist in the highly prestigious Grocer Awards.

The cheese, from dairy giant Norseland, debuted in The Grocer New Product Awards 2020’s Dairy-Free Category.

Applewood Vegan awards

The block version of the cheese has been hugely commercially successful: it launched in Asda stores last October. It then went on to sell out in 40 percent of stockists on the day of its release.

Accordingly, it has also been a critical success: the latest honor follows a slew of awards for the brand’s block form of the vegan cheese.

These include The Gold award at the FreeFrom Food Awards 2020. In addition, it has scooped Best Vegan Cheese in the 2019 PETA Awards, Best Vegan Cheese in the 2019 Vegan Food UK Awards, and Best Vegan Cheese For Melting in the Vegan Cheese Co. 2019 Awards.

Dairy-free

Lisa Harrison is senior brand manager for Applewood Vegan. In a statement sent to PBN, she said: “The Grocer New Product Awards are highly respected in the industry. As a result, we are over the moon to be a finalist in the Dairy-Free Category in these awards.

“This recognition for the slices is the icing on the cake for a very successful year for Applewood Vegan, which has proved very popular with vegans, vegetarians, and flexitarians, who are looking for tasty and healthier alternatives to dairy products.”

Harrison said not only do consumers want taste, but also convenience.

She said: “Convenience has proved vital for consumers in recent months as more of the population works from home and have the majority of their meals at home.”

She then added that the ‘slices offer exactly that, especially with people looking for lunch-time sandwiches and toastie options’.