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A novel line of animal-free ice cream has launched in the U.S. Stepping away from ‘alternative’ ingredients like soy, the company has developed a next-generation recipe that uses plant sugars and fermentation.
The result is a vegan whey protein that is almost identical to dairy without the impact on animals or the climate.
Brave Robot is the first brand to come out of The Urgent Company, a spinoff of Perfect Day Inc. According to its website, The Urgent Company was founded out of a desire to help consumers enjoy the products they love, while using less water, land, animals, and energy.
Packaging for the Brave Robot line comes from trees that have been sustainably harvested. Labels have been printed using as little ink as possible, and conventional petroleum-based leak-proof liners have been replaced with a sugarcane-derived alternative.
“Best of both worlds”
The ice-cream comes in eight chef-created flavors, from classic vanilla to the more adventurous PB N’ Fudge. It promises the mouthfeel of dairy while being lactose free, cholesterol free and vegan.
Commenting on the product, Paul Kollesoff, co-founder and general manager at The Urgent Company, said: “Brave Robot is truly the best of both worlds, without sacrificing the ice cream experience or the environment. We are excited to bring animal-free dairy to consumers, creating a new ice cream category at retail that we can run with.”
Brave Robot is currently available in selected U.S. stores, with home delivery available nationwide.