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A major new vegan advert with tens of thousands of views suggests Donald Trump hates vegan bacon.

The ad, created by U.K plant-based company THIS, shows the politician blasting the plant-based bacon as ‘phoney and fake’. Calling vegan meat the ‘enemy of the people’ in the edited montage, Trump then says ‘we have to fight it’.

It was posted yesterday (November 3) as U.S voters took to the ballot box to vote in the presidential race between incumbent Donald Trump and Democratic challenger Joe Biden.


The advert was unsurprisingly controversial, with mixed responses. The majority of social media users appeared to love the ad, with one saying: “Oh my god THIS is hilarious!!”

Another added: “Hahahah! You guys! Forever at the forefront.”

But others weren’t keen about the political messaging, with one saying: “Not a f*cking chance [he would vote for Joe Biden]. Love your products not your politics.”

Vegan bacon

THIS has had an incredibly successful year so far. In recent months, it its plant-based bacon and chicken in Tesco, Sainsbury’s, and ASDA meaning it has become available in three of the ‘big four’ supermarkets within five months.

Andy Shovel is the co-Founder of THIS. In a statement sent to PBN, he said: “Launching into ASDA is a huge opportunity for us. The pandemic has definitely been a bit of a curveball but luckily people still like to eat.

“We’ve had to pivot our sales strategy from about 70 percent retail and 30 percent foodservice to mostly retail (85 percent). Fortunately, the demand for plant-based foods has really surged during the pandemic.”

Tesco incubator program

In addition, Tesco’s recently added THIS to its Incubator program. The scheme offers brands 12-months of support and specialist knowledge from Tesco’s product team.

Andy Shovel, co-founder of THIS, said: “Being included on the Tesco Incubator Programme is a gigantic honor for us. With alumni like Fevertree, Brewdog and Graze, we can’t help but feel excited by what opportunities it could bring our way. 

“Being on the program will unlock ‘one to one’ support from across the Tesco team, designed to help us realize the full potential of being listed with Tesco. 

“There is no university course that teaches FMCG teams how to make the most of working with retailers. We’re incredibly grateful that Tesco has offered this leg-up and insight into their operation.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.