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A food truck sold more than 3,400 JUST Egg sandwiches over three days during a product launch event in Singapore.
JUST Egg – which is vegan and made from mung beans and was created to replicate egg but with a lower environmental footprint – was launched at the Grand Hyatt Singapore on November 1.
The food truck was part of a three-day event introducing the product to the South East Asian market. According to JUST, the events generated substantial interest.
Vegan Egg
“On the first day, 225 [sandwiches] were sold in the first 25 minutes and a steady stream of curious locals and visitors came to the pop-up, took photos and shared thoughts about their first bites on social media,” JUST said in a statement sent to Plant Based News.
“In fact, the Grand Hyatt’s JUST Egg sandwich is currently the most-reviewed dish on the plant-focused food app A Billion Veg.
Bloggers taste test the product.Subscribe to PBN’s YouTube Channel here
Taste test
JUST Egg won positive praise from top bloggers Toni Okamoto of Plant-Based On A Budget, and Michelle Cehn of World of Vegan who taste-tested the product for Plant Based News.
After sampling the egg, Okamoto said: “I think it’s really good. I think the texture is good, I used to eat eggs like they were going out of style…it tastes very familiar.”
Cehn added: “It looks exactly like eggs. That is crazy – and the color – the color is spot on. I’m so in awe of this.”
