Reading Time: < 1 minute There was significant interest in the product (Photo: Supplied)
Reading Time: < 1 minute

A food truck sold more than 3,400 JUST Egg sandwiches over three days during a product launch event in Singapore.

JUST Egg – which is vegan and made from mung beans and was created to replicate egg but with a lower environmental footprint – was launched at the Grand Hyatt Singapore on November 1.

The food truck was part of a three-day event introducing the product to the South East Asian market. According to JUST, the events generated substantial interest.

Vegan Egg

“On the first day, 225 [sandwiches] were sold in the first 25 minutes and a steady stream of curious locals and visitors came to the pop-up, took photos and shared thoughts about their first bites on social media,” JUST said in a statement sent to Plant Based News.

“In fact, the Grand Hyatt’s JUST Egg sandwich is currently the most-reviewed dish on the plant-focused food app A Billion Veg.

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Taste test

JUST Egg won positive praise from top bloggers Toni Okamoto of Plant-Based On A Budget, and Michelle Cehn of World of Vegan who taste-tested the product for Plant Based News.

After sampling the egg, Okamoto said: “I think it’s really good. I think the texture is good, I used to eat eggs like they were going out of style…it tastes very familiar.”

Cehn added: “It looks exactly like eggs. That is crazy – and the color – the color is spot on. I’m so in awe of this.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.