Veganism Is 'Health Megatrend', Says Major Food Producer

Veganism Is ‘Health Megatrend’, Says Major Food Producer


(updated 1st October 2020)

1 Minutes Read

Demand for vegan products like nut milk is on the rise - Media Credit:
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The vegan product industry has seen significant growth over the last few years – with producers eager to tap into the ‘health megatrend’.

conducted by Innova Market Insights
shows significant growth in the vegan product industry – with 132 percent in Latin America, 50
percent in Europe, 45 percent in Australia and Asia collectively, and 34
percent in North America


Katharina Schäfer, in Product Management for ingredient supplier Hydrosol, said she expects demand will continue to increase.

She added: “Consumers in many regions of the world are
getting more and more sensitive regarding their food, especially regarding

“People are questioning where their food comes from and how it
is made. 

“Another important factor driving this is the global health megatrend.
Surveys show that many consumers see vegan alternatives as healthier options to
dairy products.”

‘Added value’

Schäfer also noted that she expects that
consumers will expect higher protein products to be available in the future,
based on the findings of market research.

This, and an increase in quality, are anticipated
demands the company is already working toward meeting.

When commenting on Hydrosol’s efforts, Innovation
and Product Manager for Dairy Products, Dr. Dorotea Pein said: “Our goal is not
just to present customers with ideas for vegan alternative products, but to
deliver concepts with added value.” 

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