Margarine Giant Flora To Launch Vegan Block Butter


1 Minutes Read

The product will be available from September (Photo: Upfield. Edited by PBN) - Media Credit:

Margarine giant Flora, which is owned by Upfield after being bought from Unilever, is to launch vegan block butter.

The product, which is available in salted and unsalted variants, will go on sale in independent retailers from September with a retail price of £1.80 for a 250g block.

Made from sunflower, rapeseed, and palm oil, the product is said to ‘cook, fry, bake and spread just like dairy butter’ – but only carries half the climate impact compared to its dairy counterpart.

‘Delicious taste’

According to The Grocer, Upfield UK & Ireland marketing director Catherine Lloyd said: “Flora Plant is our biggest innovation in years.

“We believe we need to change the way we impact the planet’s health now. By making a small switch to Flora Plant, consumers can still enjoy a delicious taste and the performance of butter whilst doing their little bit to help the planet.”

100% Vegan

Last year, Flora announced it had removed dairy from all its margarine making them suitable for vegans.

“Health and well-being have never been so important to consumers, people care more about what goes into the products they are feeding themselves and their families, but they are not prepared to compromise on taste – and they shouldn’t have to,” Steven Hermiston, UK & Ireland General Manager at Upfield said.

“With a great new recipe making Flora more delicious than ever, our new 100 percent plant goodness range can be enjoyed by the whole family.

“Plant-based nutrition is at the heart of the Upfield business and Flora, with its plant goodness, is set to lead the charge and marks a key moment for us and the wider category.”

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.