First Vegan Feta Cheese Wrap Lands On The UK High Street


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The vegan feta wrap from Crussh (Photo: Supplied) - Media Credit:

Crussh Fit Food & Juice Bars has launched the high street’s first vegan feta wrap.

The chain, which has 35 stores across London, has recently expanded its vegan offering to include more grab-and-go foods and drinks. Its Butternut, harissa & vegan ‘feta’ wrap (£3.99) is now available at all stores.

In addition, its Soho store has gone 100 percent vegan for the entire month of January as part of Veganuary. According to the brand, this will allow the it to see how consumers respond to a fully vegan Crussh, and whether this may be a sustainable business model for the future.

Vegan options

“The launch is part of the ‘Powered by Plants’ campaign, an initiative that sees eight new vegan products launch across all Crussh branches, celebrating plants in all their glory,” a spokesperson told Plant Based News.

“Highlights include Red pepper & corn chowder (£3.75), Lemon tart pot (£2.75) Banana & coconut cacao spread bagel (£2.50) and freshly pressed Power Greens Juice (from £4.00).

“Crussh stores across London and the South East boast a food and drink range that is already over 45 percent plant-based, currently selling over 50 vegan products at all of its sites, including best-sellers Jackfruit Tinga Fit Bowl, served with sweet potato mash, guacamole & fresh slaw and an Avocado, red pepper & cashew nut tapenade wrap.”

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