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An image
circulated online suggests that North American fast-food giant A&W is set
to launch the plant-based Beyond Burger at some locations.

‘Launch day’

The suspicion-raising photograph pictures a ‘company roadmap’, which includes
information not yet officially disclosed to the public.

On the ‘roadmap’,
July 9 is indicated as Beyond Meat launch day – with the note ‘time to switch
into high gear’.

Fast-food
giant

With over 2,000
estimated locations across the US and Canada, the chain has been massively
popular since its launch in 1919.

No official
announcement has been made by the chain at this time.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious...