Creators Of Viral David Attenborough Sweater See 200% Increase In Searches For ‘Vegan Christmas Jumpers’

To celebrate the increased interest in vegan Christmas jumpers, notjust is providing PBN with two Avocado and Hummus sweaters to giveaway to our readers


1 Minutes Read

vegan Christmas jumper PBN is giving away two Avocado and Hummus sweaters! - Media Credit: notjust

Creators of the David Attenborough sweater that went viral in 2018 have witnessed a staggering 200 percent increase in customers searching for ‘Vegan Christmas Jumpers’. 

notjust is a London-based startup that creates vegan-friendly Christmas jumpers that are delivered using a carbon-neutral delivery service. So far, it has donated £70,000 to charities all over the world and has gifted its products to those suffering from homelessness. 

‘Positive trend’

Speaking to Plant Based News, Founder Mike Harding said: “At notjust all of our Christmas jumpers are vegan friendly and ethically made, and we’re proud to offer an alternative that is completely cruelty-free to animals and humans!

“Since 2019 we’ve seen a 200 percent increase in customers searching for vegan Christmas jumpers which shows there’s an incredibly positive trend towards vegan-friendly products.

“With Christmas Jumper Day fast approaching and the big day just a couple of weeks away, now’s the time to grab your favorite vegan jumper. – we personally love the Avocado and Hummus knit but there’s a whole range to choose from!”


To celebrate the increased interest in vegan jumpers, notjust have kindly offered to give away two jumpers for free.

To be in for a chance of winning the Avocado and Hummus knit, you can enter the giveaway here

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