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Creators of the David Attenborough sweater that went viral in 2018 have witnessed a staggering 200 percent increase in customers searching for ‘Vegan Christmas Jumpers’. 

notjust is a London-based startup that creates vegan-friendly Christmas jumpers that are delivered using a carbon-neutral delivery service. So far, it has donated £70,000 to charities all over the world and has gifted its products to those suffering from homelessness. 

‘Positive trend’

Speaking to Plant Based News, Founder Mike Harding said: “At notjust all of our Christmas jumpers are vegan friendly and ethically made, and we’re proud to offer an alternative that is completely cruelty-free to animals and humans!

“Since 2019 we’ve seen a 200 percent increase in customers searching for vegan Christmas jumpers which shows there’s an incredibly positive trend towards vegan-friendly products.

“With Christmas Jumper Day fast approaching and the big day just a couple of weeks away, now’s the time to grab your favorite vegan jumper. – we personally love the Avocado and Hummus knit but there’s a whole range to choose from!”


To celebrate the increased interest in vegan jumpers, notjust have kindly offered to give away two jumpers for free.

To be in for a chance of winning the Avocado and Hummus knit, you can enter the giveaway here

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Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.