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Cult fashion brand Juicy Couture is to launch vegan loungewear.
The designer, renowned for its velour hoodies, has partnered with faux-fur brand Apparis to debut the limited-edition collection.
Juicy Couture X Apparis
It features Juicy Couture’s iconic tracksuit in both light pink and black as well as a pink Teddy Bear-style coat. Prices of the collection are currently unknown.
Juicy Couture says it is ‘so excited’ for the upcoming release. In a recent Instagram post, it told its 750,000 followers ‘good things come to those who wait’.
The brand also garnered global media attention recently after featuring in Timothée Chalamet’s photoshoot for GQ.
‘A powerful multichannel brand’
Earlier this year, Apparis announced plans to expand operations after raising $3 million in its latest seed funding.
The brand says it will use the funding to establish a ‘strong digital direct-to-consumer strategy. It also aims to ‘continue to aggressively grow the business in the U.S and internationally’.
Managing partner at Third Kind Venture Capita Shana Fisher, said: “The co-founders bring a unique mix of business and design genius. [This] allows Apparis to become a powerful multichannel brand.”
Fisher added she was ‘looking forward’ to continuing to support Apparis’ expansion both in the U.S and globally.
The Juicy Couture and Apparis collection launches November 12
