Italian fashion house and renowned skiwear brand, Moncler, has announced it is going fur-free to “protect the planet” and ensure a “better future for all.”
Between now and 2025, the brand will phase out fur from all of its collections.
This year, it says it will stop sourcing fur – meaning the Fall/Winter 2023 collection will be the last to be made with it.
Moncler commits to going fur-free
In a statement, the firm said the move is in line with ongoing commitments towards “responsible” business practices.
Moreover, it is part of “long-term engagement” with the Italian animal advocacy organization, LAV.
This is part of a wider sustainability plan containing five key drivers, such as climate action, creating a circular economy, “fair” sourcing, improving diversity, and giving back to local communities.
Over the coming four years, Moncler claims it will make half of its nylon “sustainable,” and that more than 80 percent of the same fabric will be recycled.
It also promises to use entirely renewable energy by the end of 2023 across its sites worldwide.
Claire Bass, who is executive director of Humane Society International/UK, told PBN that the organization is “thrilled” to see Moncler ban fur.
Bass added: “As another major brand makes the sustainable and compassionate decision to end all involvement in this cruel trade, we urge the UK government to reflect public and corporate opinion.
“And, bring forward legislation to ban the sale and import of fur.”
What about down?
While the move to ban fur is welcomed by campaigners, Moncler makes no mention of ditching down.
Currently, the garments feature this “material,” which is the soft layer of feathers found close to birds’ skin.
It can be harvested from dead animals already killed for their meat. But according to PETA, many birds are frequently and painfully plucked whilst still alive.
This can take place from when the ducks and geese are just ten weeks on, and repeatedly across six-month intervals.
However, Moncler maintains that its down is certified by Down Integrity System & Traceability (DIST.)
Protocols under this certification call for down to have come from white geese raised for their meat, as a by-product. “No form of live-plucking or force-feeding of animals is permitted,” Moncler Group proclaims.
Whichever way down is sourced, it is not vegan-friendly as it comes from an animal.
Moreover, many campaigners insist that all forms are unethical. For PETA, this is the case. The organization stresses: “There’s no way to know whether the down used in the products you buy was obtained from live-plucked birds.”