Fashion expert Daniel Navetta is launching a new media platform he describes as ‘HYPEBEAST for the eco-curious’.
Navetta, aka The Air Vegan, has partnered with creative agency byt.nyc. Its new platform FUTUREVVORLD is a digital forum that informs people of the ‘growing sustainability movement in footwear and design’.
FUTUREVVORLD has already received media attention from the likes of Vogue.
‘HYPEBEAST for the eco-curious’
Speaking to PBN, Navetta said: “With FUTUREVVORLD, we felt obligated to embark on building a new platform as a next progression of the enthusiasm around The Air Vegan account.
“It felt like the appropriate time to create a hub that was dedicated to highlighting better materials and greater responsibility. As well as open a dialogue about the challenges we face.”
Moreover, Navetta added: “We have an opportunity to convert the highly attentive streetwear audience into more conscious consumers… If, we can utilize thought-provoking design, creative storytelling, and investigative journalism to inspire them to consider new behaviors around their purchases.
“The past has taught me that FUTUREVVORLD will not succeed if our energy is off-putting. We’re embracing the knowledge that a large majority of curious consumers are still working within a learning curve.
‘Earth friendlier projects’
Navetta then concluded: “Our goal is to embrace that interest and introduce them to ‘earth friendlier projects’ as a way to improve our behaviors toward the planet, and its inhabitants.”
“I believe that our partnership with creative agency, byt.nyc, gives us obvious potential to create world-class content.
“The goal in our alliance was to harness their expert storytelling and leverage it to inspire this growing community in new ways, beyond just the written word.”