Marc Jacob and Dr. Martens have won an award for their limited edition vegan boots.
The designers scooped the Collaboration Award at the 2020 PETA Fashion Awards. Other winners include designers such as Stella McCartney and Weganool.
‘The future of fashion is vegan’
“The hottest trend in fashion is compassion,” says PETA Director of Corporate Projects Yvonne Taylor.
“As today’s designers and consumers are embracing ethically produced materials that no animal had to suffer and die for, it’s clear that the future of fashion is vegan.”
Dr. Martens X Marc Jacobs
Earlier this year, the brands teamed up to launch a vegan version of Dr. Martens’ iconic 1460 boot.
The cherry-red oxford colored shoes boasts features such as a vegan-friendly upper, yellow welt stitching, and a vegan heel-loop. Moreover, they’re bedecked with ‘antique gold-tone chains and charms’.
“Marc Jacobs has always done whatever the hell he’s wanted,” Dr. Martens said.
“Brilliantly unpredictable and known for his unique and outspoken perspective on everything from fashion to societal expectations… His legacy is nothing short of legendary.
“There’s no exception with this unique collaboration. Draped with replicas of custom-made charms on a vegan-friendly upper. The imaginative designer delivers without creative compromise.”
Last year, Dr. Martens saw its profit skyrocket 70 percent, boosted by the success of its vegan range.
Kenny Wilson is the Chief Executive of the brand. He said in recent years sales of its vegan shoes have spiked by ‘multiple hundreds of percent’.
Moreover, Wilson said animal-free footwear now accounts for four-five percent of the company’s total sales.