American Vintage has pledged to ditch angora wool from all future collections.
The French fashion giant – which has more than 1,500 outlets in 10 countries – made the decision following years of pressure from animal advocates.
Vegan charity PETA says it applied over two years of pressure to the group in a bid to make it ditch angora.
According to PETA, it has exposed angora farms in China. These, it , ‘claim to offer animal welfare guarantees to companies like American Vintage’.
The charity says its investigators ‘found that rabbits spend their lives in filthy cages, with no enrichment or veterinary care’. They added they are ‘only let out to be subjected to violent plucking, during which they scream in terror and agony as they are tied up and held down on a work surface and their soft hair is torn out by the fistful, sometimes tearing their delicate skin’.
“Finally, after a short, miserable life, the animals are violently killed at the slaughterhouse'” says PETA.
PETA Director of Corporate Projects, Yvonne Taylor, said: “For every angora garment, rabbits are tormented when their fur is painfully torn from their bodies before they end up at the slaughterhouse.
“We are delighted that American Vintage has made this compassionate decision and urge all other retailers to follow suit.”
American Vintage joins more than 400 brands and retailers in ditching the material. These include H&M, Mango, Gucci, The Kooples, Calvin Klein, and Lacoste.