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Fashion giants Alexander McQueen and Balenciaga have ditched fur.
The designers are the latest Kering-owned brands to confirm fur-free policies.
Alexander McQueen and Balenciaga
Kering made the announcement in its 2020 Universal Registration report.
The document states: “Most of the Group’s Houses do not use fur. Gucci is part of the Fur Free Retailer program promoted by NGO Fur Free Alliance. It has banned the use of furs across its entire range since its Spring/Summer 2018 collections. Gucci is also committed to no longer using angora.
“Balenciaga, Alexander McQueen and MCQ also no longer use fur in their collections.”
‘Ban the sale of fur’
The announcement comes as the UK government is mulling over the decision to ban the sale of fur.
Claire Bass is the executive director of Humane Society International/UK. The organization is urging Prime Minister Boris Johnson to enact a fur-free stance.
In a statement sent to PBN, she said: “We’re thrilled that yet another iconic British fashion figure has taken a stand against the cruel fur industry and joined the growing list of fur-free designers.
“By removing fur from its collections, Alexander McQueen is in tune with the British public… The vast majority of whom do not wear fur.
“Polls show that nearly 80 percent of Brits associate brands that use fur with the words ‘cruel’, ‘outdated’, ‘unethical’ or ‘out of touch’. So, it’s clear that fur is a sinking ship in PR terms.
“This is a notable fur-free milestone worth celebrating and we encourage the government to acknowledge it as further evidence that Britain is ready for a fur sales ban this year.”
‘Fur has no place in modern society’
Moreover, Kitty Block is the CEO of HSl and president and CEO of the Humane Society US.
She said: “Every time a big fashion name like Alexander McQueen and Balenciaga goes fur-free, it sends a clear message that fur has no place in modern society.
“This is a statement that consumers care more about sustainable solutions, than the fur trim on a bag or a coat.”
Block then concluded: “We look forward to continuing our work with Kering, and the rest of the fashion industry, to ensure that humane and innovative materials are the future of fashion.”
