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Adidas has committed to banning fur.
While the sportswear giant doesn’t currently use fur in its collections, it has now become the becomes 1,500th apparel company to join Fur Free Retailer.
‘Permanent renunciation of fur’
The move signals a ‘permanent renouncement of fur’. And, has been welcomed by animal welfare organization the Humane Society International (HSI).
Frank Henke is senior vice president of sustainability at Adidas. In a statement sent to PBN, he said: “Adidas is driving the topic of sustainability in all areas of its product range as well as across its entire business operations.
“We ‘ve already been exclusively sourcing more sustainable cotton since 2018. We will only be using recycled polyester from 2024. And, this year will be launching the first running shoe that is made to be remade.
“Equally the number of vegan products with three stripes is growing; since last year, for example, the popular sneaker classics Stan Smith and Superstar have been available as vegan versions.
“The permanent renunciation of fur underlines our commitment in searching for and scaling up sustainable material innovations.”
‘Cruel and environmentally damaging fur industry’
Claire Bass is the executive director of Humane Society International/UK. She added: “We commend Adidas for taking a public stand against the cruelty of fur fashion. And, congratulate them on becoming the 1500th brand to join the Fur Free Retailer Program.
“Adidas’s commitment clearly shows that even brands not using fur still want to distance themselves from the cruel and environmentally damaging fur industry.
“Every time a leading brand commits to a fur-free policy… We’re one step closer to a world where millions of animals no longer endure a lifetime of suffering for the frivolity of fur fashion.”
Adidas’ vegan range
Adidas has also received praise for expanding its vegan range.
Last year, the brand announced it is developing plant-based leather made from fungus.
Moreover, the company said: “Adidas is developing a new material, a purely biological leather alternative made from mycelium, and will use it for the very first time in the creation of footwear.”
