Reading Time: < 1 minute The long-lasting designs are a sustainable answer to fast fashion trends (Photo: Instagram)
Reading Time: < 1 minute

Fashion mogul Stella McCartney has launched a new collection of ‘sustainable’ ‘Fur-Free-Fur’ designs – made with consideration for animals, workers, and the environment.

According to the company website, ‘the decision to include faux fur’ was not made ‘without much debate’.


The designs, while priced at upwards of $1,000 USD each, are designed to last – an approach aimed at cutting down on waste, and reducing environmental impact.

In a promotional video, a model and spokeswoman said: “A well made garment like this should last a lifetime.”


The Stella McCartney brand has been committed to fur-free designs since its 2001 launch – a move aimed partly at reducing cruelty to animals.

The website reads: “There is no denying it, fur is cruel. 85% of the fur industry’s skins come from animals living in captivity in fur factory farms.”

According to the company, profit comes first at such facilities.


McCartney is a long time advocate for meat-free and sustainable living.

She recently appeared on the MET Gala red carpet with vegan superstar Miley Cyrus to discuss compassionate and ethical fashion.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.