Reading Time: < 1 minute The conference will look at the future of plant-based protein (Photo: Lefteris kallergis)
Reading Time: < 1 minute

A conference focusing on the future of protein in New Zealand will be held in Auckland tomorrow by the New ZealandVegan Society.

The event, which is aimed at the farming community and developers of plant-based foods, will tackle the question of ‘New Zealand can lead the world in this exciting new technology’.

Speakers will include Lee-Ann Marsh from Beef and Lamb, and Simon Loveday from Ag Research. Following talks, canapes made using plant-based products by Sunfed Meats and the Beyond Burger will be on offer.

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‘World leaders’

Claire Insley, Media Spokesperson of the New Zealand Vegan Society, said: “New Zealand should be world leaders in this new race for plant-based proteins and we call upon the Government and the MPI to help farmers transition towards producing the type of food people want to eat.

“Our horticultural exports currently bring in $8 billion and increase every year. Farmers should be able to capitalize on our already high-end export market and reap the rewards.”

The Society added that the ‘smart farmer’ should pay heed to changing attitudes around animal production with ‘its inherent welfare problems, climate change issues and massive use of land and water towards a clean and green plant-based farm’.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.