EXCLUSIVE: ‘Veganism Is Normal Now’ Says Grime Artist JME


1 Minutes Read

JME says veganism has become more accessible in recent years - Media Credit:

Grime artist JME has described veganism as ‘normal’ in an interview with Plant Based News.

PBN Founder Klaus Mitchell asked the star whether there were any specific moments that had given him hope about the vegan movement.

JME said: “One thing that stands out to me is that veganism is normal. When I went vegan, it was…a thing. Now, veganism is just normal. It’s easier to exist…which is good. It was scary when it was a thing.”

Vegan is changing

He added: “It used to attract people who were skilled in one area. For example, a sick chef would go vegan. Someone who’s really into bodybuilding and weightlifting would go vegan.

“People who pay attention to one thing, and they’re really in tune with that and they go vegan, and use veganism to aid whatever they’re doing in their lives…the normal everyday person wasn’t vegan, in my opinion.

“Now you can be the ‘normal’ person and still be vegan…even though I don’t like being quote-on-quote vegan I am still trying to push the VGang.”

You can watch an extended excerpt of the interview on YouTube here

To watch the full interview join PBN Insiders

Join The Plant Based Newsletter and we will plant a tree! 🌳

We plant a tree for every signup. You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more!

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.