EXCLUSIVE: Vegan Applewood Cheese 'Outselling Dairy Option'

EXCLUSIVE: Vegan Applewood Cheese ‘Outselling Dairy Option’


1 Minutes Read

Applewood Vegan is a hugely successful vegan product from dairy giant Norseland - Media Credit:
Your ad here?


A vegan cheese recently released by a dairy company is outselling its traditional cow’s milk counterpart, Plant Based News can reveal.

Applewood Vegan, created by Applewood in collaboration with VBites, the vegan food company run by Heather Mills, was launched in 230 Asda stores across the UK last month.

Within a day of its release, the new option had sold out in 40 percent of stores, outselling its traditional dairy-based counterpart.

Selling out

Applewood bosses have admitted to being ‘staggered’ by the overwhelming demand, with

Applewood’s senior brand manager Lisa Harrison told PBN: “All over social media people are posting fevered enthusiasm for the taste and the meltiness of this cheese, posting that they’ve been buying up to 14 packs at a time.

“It’s clearly the one they’ve been waiting for as Applewood Vegan finally solves that age-old problem of wanting to drop dairy but fearing you’d miss the taste of cheese. We are thrilled and somewhat staggered by the response.”

Cheesy flavor

Heather Mills added: “There’s no lactose, milk, eggs, soy, nuts or gluten in Applewood Vegan, it’s dairy-free, but it’s packed with the taste that vegans, vegetarians, and flexitarians want in their sandwiches and lunch boxes.

“And because it melts wonderfully but still keeps its flavor, it’s perfect for all sorts of dishes from toasties, pizzas, and pasta to baked potatoes and cheesy nachos and even fondue.

“At last, for those thinking of changing their diet because of environmental, health, and ethical concerns, there’s no need to worry any longer that you’ll miss the taste of cheese.”

Consumers seeking out the cheese can try online retailers like The Vegan Kind, which carry stock.

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.