‘Ed Sheeran’ Gives Out 7,000 Vegan Nuggets – Fooling Starstruck Londoners

By

1 Minutes Read

'Ed Sheeran' gives out the vegan nuggets (Photo: THIS) - Media Credit:

A plant-based company celebrated the Waitrose launch of its nuggets last month by giving away 7,000 of them.

THIS, which makes hyper-realistic chicken and bacon from plants, hired an Ed Sheeran lookalike to give away the nuggets in London’s Shoreditch.

The doppelganger – a bingo caller from Manchester called Ty Jones – fooled unsuspecting diners into believing that he was the real musical superstar, and that the nuggets were made from traditional chicken.* 

Vegan chicken nuggets

The nuggets, created by THIS, launched in 220 Waitrose stores at the end of December. The move was described as ‘an absolutely massive milestone’ by Andy Shovel, Co-founder of THIS, who said the company ‘couldn’t wait to really start shaking up the meat-free market in the UK’.

Speaking about the Ed Sheeran stunt, Shovel told PBN: “It couldn’t have gone down any better. People thought they were eating chicken and being served by a global superstar. Perfect.”

*Diners were warned in advance about all allergens.

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

buttons/scroll-to-top/scroll-to-top-small-active