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The fast-food giant made the announcement via an Instagram post by vegan social media star Tabitha Brown.
Dunkin’ will be serving Planet Oat Oatmilk in all of its drinks in place of milk, almond milk, or cream. In addition, it has launched a new Iced Oatmilk Latte.
‘Proud to stand apart’
In a statement sent to Plant Based News, Jill Nelson, vice president, marketing strategy at Dunkin’, said: “Dunkin’ is proud to stand apart as the brand that democratizes trends and finds new and innovative ways to keep Americans running.
“Bringing Planet Oat Oatmilk to Dunkin’ locations across the country is another way we are reinforcing our commitment to providing guests with more choices to customize their favorite coffee and espresso drinks.”
‘An exciting moment’
Chris Ross, sr. vice president, marketing and R&D, at HP Hood, added: “Americans are always looking for new beverage options that easily fit into their dietary needs and specific tastes.
“The launch of Planet Oat as the official oatmilk of Dunkin’ represents an exciting moment for both of our companies and gives coffee lovers everywhere the flexibility to transform their favorite drinks into delicious, plant-based alternatives.
“We look forward to helping Dunkin’ continue to bring new choices to its menu, and serve millions of people oatmilk options that are inclusive for all.”
World Plant Milk Day
The new Dunkin’ launch occurred just days before global initiative World Plant Milk Day (WPMD) is due to take place on August 22.
The initiative, which was first launched in 2017 by Plant Based News co-founder Robbie Lockie, has reached millions of people around the world and played a role in accelerating the transition away from dairy milk.
World Plant Milk Day is calling on people to sign its 7-day dairy-free challenge. Already ditched dairy? Nominate your friends and family to take part. Find out more here