Reading Time: < 1 minute The Plant Pure Protein range will include two new vegan-friendly burgers (Photo: Instagram)
Reading Time: < 1 minute

US health-food brand, Dr. Praeger’s, has announced
the release a new range of plant-based meats.

While the brand already offers a number of
vegan items – including Sensible Foods Four Potato Puffs, Root Veggie
Hashbrowns, and Mushroom Risotto Veggie Burgers – the new high-protein range will carry the Plant Pure Protein label.

‘Protein’

Offerings will include two plant-based patties, mock chicken
tenders in three different flavors, vegan sausages, and Super Greens Veggie
Nuggets.

The plant-based meats have been made using starches,
legumes, vegetables, and pea protein – and all contain at least 10 grams of
protein per serving.

Company CEO Larry Praeger said: “We’re bringing clean
ingredients to the growing meatless category and packing in the protein while
loading up with real vegetables for added nutrition – without any of the fake
stuff making headlines.”

Growing demand

The New Jersey-based company is targeting an increasing
market of ‘flexitarians’ – a similar approach to that of mock-meat giant Beyond
Meat
– as opposed to focusing on a niche market of strict vegetarians or
vegans.

Praeger said: “Flexitarians are one of the fastest-growing
groups out there.

“They want and deserve better tasting meatless products with
ingredients they know and recognize. This is for them.”

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious...