This month, the popular TV show The Dr. Oz Show will be airing a series of episodes dedicated to wellness, titled January Jumpstarts.
According to VegNews, The series will include investigations focused on various topics such as the safety of e-cigarettes, the benefits of probiotics, and an in-depth look at the plant-based Beyond Burger. The TV segment will explore why the meatless burger “bleeds” and evaluate its similarities to beef.
This burger is made by the Bill Gates-backed company, Beyond Meat, headed up by Ethan Brown, who was interviewed by Plant Based News last October.
The Beyond Burger launched last May in the meat department of a Boulder, CO Whole Foods Market – where it sold out in under an hour – and has since expanded to other regions nationwide.
The Dr. Oz Show is in its eighth season and is produced by Oprah Winfrey – who urged her 30+ million Twitter followers to go meat-free last August.