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This month, the popular TV show The Dr. Oz Show will be airing a series of episodes dedicated to wellness, titled January Jumpstarts. 

According to VegNews, The series will include investigations focused on various topics such as the safety of e-cigarettes, the benefits of probiotics, and an in-depth look at the plant-based Beyond Burger. The TV segment will explore why the meatless burger “bleeds” and evaluate its similarities to beef. 

Beyond Burger

This burger is made by the Bill Gates-backed company, Beyond Meat, headed up by Ethan Brown, who was interviewed by Plant Based News last October.

The Beyond Burger launched last May in the meat department of a Boulder, CO Whole Foods Market – where it sold out in under an hour – and has since expanded to other regions nationwide. 

The Dr. Oz Show is in its eighth season and is produced by Oprah Winfrey – who urged her 30+ million Twitter followers to go meat-free last August.

READ MORE:

Chicago Chain Is Latest Restaurant To Sell Plant-Based Beyond Burger

Plant-Based Beyond Burger Triples Circulation In Eight Weeks As Demand Explodes

BURGERS: Beyond Meat To Give Away A Year’s Worth Of Burgers

Klaus Mitchell

Founder and Director at Plant Based News.