American food delivery service DoorDash has revealed orders for vegan burgers have skyrocketed by 433 percent.
In its latest report, titled The Deep Dish: Food Trends in 2020, the company has compiled customer order data from January 1 to June 30 2020 alongside a national consumer survey that polled 2,000 Americans on their eating behavior.
‘A huge surge’
“Plant-based foods are on the rise with a huge surge for meatless burgers with a 443 percent increase,” the report says.
“18–24 [year-old] customers were found to be the most interested in finding plant-based and vegan ordering options.”
DoorDash’s survey also discovered that 20 percent of respondents have ‘seriously considered veganism’, and six percent are or have been vegan at some point in time.
Plant-based meat sales
The global plant-based meat market is set to surge over the next 12 months – and COVID-19 is a growth factor, according to a new report.
COVID-19 Impact on the Plant-Based Meat Market, by research company Markets and Markets, says the global plant meat sector is projected to grow from $3.6 billion in 2020 to $4.2 billion by 2021 by value.
The report says: “The fear of an increasing number of animal-borne illnesses such as COVID-19 among consumers, rising vegan population, and consumers awareness regarding nutritional benefits offered by plant-based sources of meat are the factors that are projected to drive the growth of the plant-based meat industry.
“Furthermore, consumers are shifting toward plant-based proteins and healthier lifestyles, which is also expected to drive market growth.”