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The new meatless product, which is made from soy protein, is free from artificial preservatives, flavors, and colors, and is lower in saturated fat and higher in protein than Domino’s beef.
From September, the eatery will offer its plant-based beef on three different pizzas: Beef & Onion, Beef Loaded Burger, and Beef Taco Fiesta.
Global Development Chef, Michael Treacy, said the chain has partnered with Australian companies to develop its plant-based ingredients exclusive to Domino’s.
“Developed and made right here in Brisbane, our plant-based ingredients were created especially for us and can’t be found anywhere else on the planet,” Treacy said.
“We tried and tested hundreds of flavors and variations from around the world before settling on a plant-based ‘beef’ which has a similar taste and texture to our existing beef – with a rich, savory flavor that’s mouth-wateringly good!
“We didn’t want to rush the process only to deliver a lesser quality product. So we challenged our partners to develop a product that not only tastes great but that our customers won’t have to pay more for.”
Last year, the pizza chain added dairy-free cheese to its Australian outlets – responding to the overwhelming demand to its customer survey on vegan cheese from 2017.
“Similar to our vegan cheese – which sold out within a matter of weeks upon launch – we expect our plant-based range to become a much-loved staple and a key part of our menu,” Treacy added.