DKNY and Donna Karan have announced they will be ditching fur and opting for more ethical alternative ‘faux’ fabrics.
According to Morris Goldfarb, CEO of G-III, parent company of DKNY and Donna Karan, both brands will be going fur-free in 2019.
The company’s relationship with animal welfare charity the Humane Society of the United States [HSI] was cited as a reason for the decision.
Morris Goldfarb said: “As we move forward with both Donna Karan and DKNY we have decided to become fur-free with both brands beginning in fall 2019.
“This move follows a long-standing relationship with the Humane Society of the United States.”
HSI’s Director of International Media, Wendy Higgins, added: “HSI is delighted that since Gucci declared fur to be ‘out-dated’ designers have been racing to prove their relevance by dropping the archaic material.
“In the latest designer declaration, this morning brands DKNY and Donna Karan pledged to ban fur cruelty from their collections, following hot on the heels of Versace and the city of San Francisco, marking the end of a fantastic week for fur-bearing animals.
“With each new fur-free announcement, designers like Fendi and Burberry that are still putting cruelty on the catwalk fall further out of fashion. “
Just days ago, San Francisco became the first major city to ban fur – and in recent weeks, Donatella Versace announced that the skin would no longer be used in its designs.”