Reading Time: < 1 minute ?Danone is a multinational food-products corporation based in Paris
Reading Time: < 1 minute

Yogurt giant plans to spend less on dairy advertising and shift focus to plant-based company WhiteWave Foods, their new acquisition.

Danone plan to cut costs over the next three years by $1.1 billion, according to an announcement at their 2016 annual results conference last week.

CFO Cecile Cabanis stated that the marketing budget would be particularly affected, motivated by reduced dairy demand and increased milk prices.

In July last year, Danone announced its acquisition of food company WhiteWave, who last week revealed that its total net sales were up nine percent from last year. WhiteWave are the parent company of several plant-based brands including Silk, So Delicious, and Vega.

Plant Based News

Plant Based News is a multi-award winning vegan news media & plant-based health education platform. In 2018, Plant Based News was rated 100% by NewsGuard, an organization that employs trained journalists to rate and review thousands of news websites for credibility and transparency. NewsGuard uses nine journalistic criteria to rate each website. To learn more about NewsGuard’s rating of publication, go to www.newsguardtech.com.