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Dairy giant Danone has launched a range of plant-based yogurt drinks in U.K supermarket Asda.
The dairy-free drinks, which are available in Mango & Passionfruit and Blueberry, will hit the shelves of several major retailers later this year, including Waitrose, Tesco, and Sainsbury’s.
According to Asian Trader, Sarah Dossett – marketing director at Danone Essential Dairy & Plant-Based U.K and Ireland – said: “We’re really excited to bring our decades of experience in live cultures and immune support to the plant-based world with the launch of our Actimel 100% Dairy Free shots.
“We know that many people are looking for options that fit their flexitarian diet, and we wanted to offer them the Actimel they know and love in both dairy and dairy-free options.”
The new drinks, which retail at £2.99 for a six-pack, feature a blend of almonds and oats as well as two different strains of live cultures.
Earlier this year, Danone invested $10,000,000, through its investment arm Danone Manifesto Ventures (DMV), to support plant-based company Laird Superfood.
The brand says it will use the money to develop new vegan offerings, as well as expand its manufacturing capacity.
Laird Superfood, a five-year-old company, currently sells ‘superfood’ coffee creamers, coconut water powder, and hot chocolate powder with ‘functional mushrooms’.