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Daiya has launched a range of new plant-based products including burritos, frozen desserts, and Meatless Meat Lover’s pizza.
The burritos come in four flavors – Tex-Mex, Santiago, Santa Fe, and Tuscan. The frozen desserts, made from a coconut base, are available in Chocolate Fudge Crunch, Classic Vanilla Bean, Salted Caramel Swirl and Espresso Coffee varieties.
The company has launched a range of ‘duo yoghurts’ – featuring yoghurt and toppings in four flavors – Chocolate Coconut, Key Lime Crumble, Cranberry Harvest, and Salted Caramel Crunch.
The Daiya Meatless Meat Lover’s Pizza is gluten, dairy, and soy-free, and topped with meatless sausage style crumbles and pepperoni style slices.
Mainstream
Michael Lynch, Daiya Vice President of Marketing, said: “Plant-based is no longer a fringe movement – it is now mainstream.
“Today’s consumers have an appetite for foods that not only taste great, but are also better for themselves as well as the planet.
“At Daiya, we’re addressing this demand by unveiling the most expansive and crave-worthy portfolio of plant-based foods in the market.”
Daiya was acquired by Otsuka Pharmaceutical Co. Ltd last year
Controversy
Daiya came in for controversy last year when the brand was acquired by global healthcare giant Otsuka Pharmaceutical Co. Ltd for a massive $325.5 million.
When it was revealed that Otsuka tests on animals, a number of vegans decided to boycott the brand.
A petition was launched asking Daiya to stop the sale, saying: “This is not the company we trusted. This is not the company we supported. This is not the company we helped succeed.
“This, should they go ahead with this partnership, is not the company that we believe in anymore.”
