Dairy Under Threat From Plant-Based Demand, Warns Industry Outlet
More consumers are starting to opt for plant-based milk - Media Credit:

Dairy Under Threat From Plant-Based Demand, Warns Industry Outlet


1 Minutes Read

The dairy industry is facing a challenging time, according to an agricultural outlet.

A piece in the Western Farm Press warns that the industry’s ‘days will be numbered’ if bosses can’t keep up with changing public appetites.


An article in the outlet says: “Until the dairy industry becomes more savvy with marketing, and can improve demand and better respond to the drive towards plant-based proteins by others in U.S. agriculture and abroad, its days are numbered.”

Historical data from market research company Mintel shows that the US plant-milk market has been surging since 2012, seeing 61 percent growth, while dairy sales have plummeted by 15 percent in the same time.

Megan Hambleton, Beverage Analyst at Mintel explained: “The healthy positioning and messaging leveraged by non-dairy brands has made an impression on consumers who purchase both dairy and non-dairy milk.”


A March 2017 report by Mintel revealed that sales of dairy milk will continue to decline over the next two years – with US dairy sales predicted to drop 11 percent by 2020.

According to Mintel, part of the drop can be attributed to a growing awareness around how unhealthy consuming cow’s milk can be for humans.

As dairy milk sales continue to decline, plant milk sales are predicted to keep increasing, with the market pegged to surpass $34 billion by 2024.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Plant Based News

Plant Based News is a mission-led digital media platform focused on accelerating the vegan movement and promoting its benefits to the animals, public and personal health, and the planet.

More by Plant Based News iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]