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The dairy industry has always been wealthy and powerful.

It has spent hundreds of millions on lobbying, and billions on advertising and partnering with companies to sell its products to an eager, susceptible audience.

But in recent times, the industry has become desperate and ineffective. 

In this video, PBN’s Klaus explores how – and why – this giant is losing its grip on the marketplace.

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Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.