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A dairy giant which turned plant-based has launched vegan soft-serve ice-cream mix in the U.S.
Elmhurst 1925 was a dairy business for 90 years, until it rebranded to only create plant-based products in 2017.
Since then, it has released a number of dairy-free products, with its latest its new Elmhurst Creamery New Fashioned Soft-Serve Ice Cream Mix.
The soft-serve comes in a mix format, which shoppers make up at home, in an ice-cream machine.
It comes in two flavors: Vanilla and Chocolate. The ice-cream mix should be refrigerated, shaken, then added to the ice-cream maker.
Users can customize the final product to their own taste with the addition of ingredients like chocolate chips, nuts, granola, or fruit.
‘Old fashioned with a vegan twist’
Heba Mahmoud, VP of marketing at Elmhurst, said: “Think nostalgic, old fashioned ice cream with a new-fashioned dairy-free, vegan twist.
“As we spend more time at home, we wanted to deliver a product that families can make together, while creating lasting memories at the same time.
“We use our signature Oat Milk, which is made with just three simple ingredients – water, oats, and a pinch of salt – to guarantee a clean, shelf-stable mix you can trust.”
Elmhurst Creamery’s New Fashioned Soft-Serve Ice Cream Mix is now available online.