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A dairy giant which turned plant-based has launched vegan soft-serve ice-cream mix in the U.S.

Elmhurst 1925 was a dairy business for 90 years, until it rebranded to only create plant-based products in 2017.

Since then, it has released a number of dairy-free products, with its latest its new Elmhurst Creamery New Fashioned Soft-Serve Ice Cream Mix.

Vegan soft-serve 

The soft-serve comes in a mix format, which shoppers make up at home, in an ice-cream machine.

It comes in two flavors: Vanilla and Chocolate. The ice-cream mix should be refrigerated, shaken, then added to the ice-cream maker.

Users can customize the final product to their own taste with the addition of ingredients like chocolate chips, nuts, granola, or fruit.

‘Old fashioned with a vegan twist’

Heba Mahmoud, VP of marketing at Elmhurst, said: “Think nostalgic, old fashioned ice cream with a new-fashioned dairy-free, vegan twist.

“As we spend more time at home, we wanted to deliver a product that families can make together, while creating lasting memories at the same time. 

“We use our signature Oat Milk, which is made with just three simple ingredients – water, oats, and a pinch of salt – to guarantee a clean, shelf-stable mix you can trust.”

Elmhurst Creamery’s New Fashioned Soft-Serve Ice Cream Mix is now available online.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.