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A U.K dairy giant has launched a plant-based milkshake line in a bid to target the nation’s 25 million flexitarians.

Shaken Udder, the biggest premium milkshake brand in the U.K, now offers a sister brand made from ethically-sourced coconut milk called Shaken Other.

The dairy-free shakes come in chocolate and strawberry flavors. According to the brand, they contain 60 calories per 100ml, and are high in calcium, vitamin D, and iodine. The bottle plus cap and label are all fully recyclable.

Milk alternative

In a statement sent to Plant Based News, Andy Howie, co-founder of Shaken Other said the brand’s name (which omits the word udder as it ‘is so strongly associated with milk’) aims to ‘reassure consumers of our commitment to flavor whilst also being clear that this is a milk alternative’.

He added: “Using our years of milkshake experience and being obsessed with great taste, we’ve created this delicious range of plant-based alternative shakes. We believe that dairy-free drinks shouldn’t compromise on taste or choice.

“Packed with real ingredients and a yummy coconut-milk base, our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”

Shaken Other shakes retail at £1.60 for a 330ml bottle. Chocolate is currently available from Tesco, with other major retailers coming on board later in the year. Larger sizes are set to launch in due course.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.