‘History In The Making’: Dairy Giant-Owned Retailer Launches Plant-Based Meat


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The plant-based bacon by THIS (Photo: Supplied to Plant Based News) - Media Credit:

A major online supermarket is launching plant-based bacon and chicken made by U.K. brand THIS™.

The company’s full range* will be available from Milk & More – one of the UK’s largest online supermarkets – which is owned by dairy behemoth, Müller.

Milk & More has a customer base of more than 500,000 across the UK -which THIS says will help in achieving its mission of ‘shattering meat-eaters’ preconceptions of plant-based food, one rasher or nugget at a time’.

‘History in the making’

According to THIS, the listing is ‘breaking down barriers between plant-based and animal-based products’ as the outlet was ‘originally created to deliver dairy’.

In a statement sent to Plant Based News, THIS co-founder Andy Shovel, said: “The launch into Milk & More marks a watershed moment for THIS™.

“It’s one thing for us to be listed in the nation’s supermarkets, but how cool that we’re going to be working with a legacy dairy distributor. It feels like our own little part of history in the making.”

THIS is currently available from a range of retailers – including Waitrose, Ocado, and Tesco among others – and major eateries including Honest Burger, Pho, and Coco di Mama.

*THIS™ Isn’t Bacon rashers (£2.95), THIS™ Isn’t Chicken Tikka pieces (£2.95), THIS™ Isn’t Chicken Salt & Pepper pieces (£3.65) and THIS™ Isn’t Chicken Goujons (£3.85).

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