Dairy Giant To Launch Vegan Mexicana Cheese After Applewood Success


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Norseland's Mexicana cheese - and its vegan version (inset)  - Media Credit:

The dairy giant behind Applewood Vegan is adding another dairy-free option to its offering, according to Just Food.

Norseland will launch a vegan version of its Mexicana cheese in the UK later this Summer.

Mexicana Vegan

Mexicana Vegan, which is flavored with a mix of spices and jalapeño peppers, is free-from lactose, milk, eggs, soy, nuts, and gluten. It is fortified with vitamin B12 and calcium.

The cheese is set to launch in around 300 Asda stores around the UK in July, with an RRP of £2.30.

Applewood Vegan

The new offering follows the hugely successful Applewood Vegan launch – which sold out without 24-hours of its October 2019 launch in some stores.

Speaking about the success of the launch, Applewood’s senior brand manager, Lisa Harrison, told Plant Based News: “40 percent of stores sold out on the first day of sale and consumers were lamenting on social media that they couldn’t buy it, our switchboard was inundated with calls from people asking when would more stock be available.

“In fact, we had to take to Twitter to apologize that we had misjudged the demand. The demand has been so great that just two days after Applewood Vegan first went on sale our purchasing manager was desperately emailing Heather [Mills, who makes the cheese in her factory] to say, ‘we need as much as you can supply as soon as you can supply it’.”

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