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Giant babies took over a major London bridge today, holding up signs promoting plant-based milk.

The babies – advocates from vegan charity PETA – showed signs saying “Cows’ Milk Is for Baby Cows” and “Not Your Mum? Not Your Milk!” to passer-bys on Millenium Bridge.

According to the charity, it wanted to ‘highlight how unnatural it is to drink the milk of any species past weaning age, let alone that of a cow who was forcibly impregnated and whose baby was taken from her’.

‘Absurd’

“It’s absurd for any human to guzzle the mammary secretions of a mother cow, which are meant for her own baby,” said PETA senior campaigns manager Kate Werner.

“PETA urges everyone to leave cows’ milk for calves and opt for delicious non-dairy milk instead.”

The organization adds that ‘non-dairy milks made from soy, coconut, almonds, oats, and hemp are a healthy, environmentally friendly, and delicious option for thirsty humans’.

World Plant Milk Day

The prank took place just ahead of global initiative World Plant Milk Day (WPMD), on August 22. The campaign looks to increase demand for plant milks like Oat by highlighting the positive effects moving away from dairy products can have on health, the planet, and animal welfare.

Robbie Lockie, co-founder of Plant Based News, is the founder of WPMD. He said: “In recent years millions of people around the world have become more aware of how dairy production is harmful to animals, the environment, and human health. The current pandemic has shed a further spotlight on the role of animal agriculture in the genesis of new diseases.

“For these reasons and more, we call on everyone to try switching to delicious dairy-free alternatives for seven days. If you sign up for our challenge, we will send you a daily newsletter with recipes, tips, and hacks to make the switch.

“It’s never been easier, tastier, or more important to start moving away from animal products towards the abundance of plant foods. So why not join us and give it a go – the future is dairy-free.”

World Plant Milk Day is calling on people to sign its 7-day dairy-free challenge. Already ditched dairy? Nominate your friends and family to take part. Find out more here